About Us

A New Standard in Snacking

Vybe Snacks was born from a simple yet powerful idea: snacking should be as nourishing as it is satisfying. We’re reimagining what’s possible in food—bringing you bold, savory flavors crafted with high-quality, clean, and functional ingredients. Our plant-based snack bars fuel your body without the sugar crash, delivering a satisfying bite that supports your health and well-being.

Our Mission

We believe that food is more than just fuel—it’s a force for good. Our mission is to redefine snacking by offering nutrient-dense, zero-sugar, globally-inspired foods that support both personal health and planetary wellness.

At Vybe, we’re not just making snacks; we’re building a movement. A movement for more mindful choices, for foods that work with your body, not against it. We’re here to show that delicious and nutritious can—and should—go hand in hand.

Thoughtful Ingredients, Purpose-Driven Impact

Every Vybe Snack is made with real, plant-based ingredients, free from artificial flavors, gluten, dairy, and anything unnecessary. We take pride in sourcing thoughtfully, supporting sustainable agriculture practices, and ensuring that every bite you take contributes to a healthier food system.

But we don’t stop at better ingredients. We’re committed to making a real impact—partnering with climate initiatives and sustainability programs that protect the planet while nourishing communities.

Meet Our Founder

Vybe Snacks is a San Diego based, woman-owned company that started with one vision: to create snacks that don’t force you to choose between feeling good and enjoying great flavors. Frustrated by the dominance of sugary bars and bland “health” foods, we set out to craft something different—savory, nutrient-dense, and rooted in global inspiration.

The Future of Snacking

We envision a future where food systems are regenerative, sustainable, and truly nourishing. Through innovative sourcing practices and partnerships with regenerative agriculture initiatives, we're working to create snacks that not only taste amazing but also support soil health and biodiversity. Our commitment to nutrient density means carefully selecting ingredients that pack maximum nutritional value, while our global flavor profiles challenge the notion that healthy food must be bland. By making these thoughtfully crafted snacks both convenient and accessible, we're taking the first step toward transforming the future of food. Join us on this journey to revolutionize not just what we eat, but how our food choices impact the world around us.